Motorcycles - Motorcycle Auctions - Motorcycle Repair - Motorcycle Loans - Motorcycle Insurance
Harley-Davidson Launches New V-Rod Muscle Ad Campaign with Marisa Miller
Milwaukee, WI (PRWEB) October 21, 2008 -- To emphasize the non-traditional pairing of sophisticated style and brute strength, Harley-Davidson chose to launch the new 2009 V-Rod Muscle (www.h-d.com/muscle) in a distinctly non-traditional way--by teaming up with American Supermodel Marisa Miller (www.h-d.com/muscle) in an innovative marketing campaign to introduce the latest addition to Harley-Davidson's high-performance line of V-Rod motorcycles.
The new V-Rod Muscle (www.h-d.com/muscle) features a powerfully sculpted new physique that exudes a contemporary and urban sense of style. The Muscle's long, low profile and super wide rear tire are inspired by the drag strip, while the free-revving performance of the liquid-cooled Revolution V-Twin engine co-developed with Porsche give it an unmatched combination of power and sophistication.
"The V-Rod Muscle stands out in a crowd of copies and generic motorcycle profiles," said Mark-Hans Richer, senior vice president and chief marketing officer for Harley-Davidson. "It stretches the very definition of what it means to be a Harley-Davidson motorcycle."
Partnering with American supermodel Marisa Miller is a perfect match. The V-Rod Muscle's sculpted body and commanding physique complement Miller, who not only represents classic American beauty, but also strength and athleticism. Miller is best known for gracing the cover of many prominent publications, but she also represents the return of the great American Supermodel. Miller grew up around motorcycles in California and has a strong appreciation for Harley-Davidson.
"To represent such an iconic American brand is incredible," said Miller. "I have grown up watching my dad and uncle ride Harleys. It's amazing to circle back at this point in my career, and work with a brand I have so much respect for."
Like the bike itself, Harley-Davidson chose a distinctly non-traditional marketing campaign for the V-Rod Muscle. On Oct. 13, an ad campaign was launched that shows Miller stretched atop a sleek, black V-Rod Muscle. The black background and distinct lighting capture the aggressive styling of the bike contrasted by Miller, which brings the idea of American Supermodel to life. In lifestyle magazines such as GQ, Esquire, Complex, Road & Track and Trader, ads will make use of a new technology called SnapTell, which provides access to exclusive content upon photographing the ad with a mobile phone camera.
The campaign was pre-launched on Oct. 6 on Harley-Davidson's official YouTube (www.youtube.com/harleydavidson) channel, with a "making of" video that takes viewers behind the scenes at the Marisa Miller V-Rod Muscle photo shoot (www.youtube.com/harleydavidson). Motorcycle bloggers and Harley-Davidson fans and friends on Facebook (www.facebook.com/harley-davidson) and MySpace (www.myspace.com/harley-davidson) were exclusively tipped off to the campaign, and the video is also available on www.h-d.com/muscle.
The Harley-Davidson V-Rod Muscle features a 1250cc liquid-cooled V-Twin engine with a five-speed transmission and high-performance Brembo triple-disc brakes with available ABS. Its race-bred clutch with "slipper" action helps ease drive train effort during downshifting while its broad-shouldered presence is highlighted by a huge 240mm rear tire. New bodywork with integrated turn signals and a clipped fender combine to give it a clean, contemporary look. The V-Rod Muscle is available in Vivid Black, Brilliant Silver, Dark Blue Denim and Red Hot Sunglo.
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.
###
Motorcycle Auctions
Government Seized Motorcycles Available at Auction at Great Low Prices.
Every month, hundreds of motorcycles, cars, trucks, boats and other vehicles become government and bank property through various seizure and surplus laws. Because the inventory of vehicles is large and the expense to store them is enormous, consumers may find amazing deals.
Motorcycle Jackets & Books at Amazon.com
Playboy Motorcycle Racing Jackets - Razor Pocket Rocket Miniature Electric Bikes - Motorcycle Accessories - A Wide Variety of Motorcyle Books - On Sale Now at Amazon.com!
Get a Great Deal on Motorcycles at eBay
Looking for New and Used Motorcycles at a Great Price?
You'll Find Them at eBay!
Get a Great Deal on Motorcycle Parts at eBay
Find Thousands of New and Used Motorcycle Parts at Great Prices at eBay!
Killer Clothes - Killer Stuff - For Serious Bikers
MORE ARTICLES:
The Classic Motorcycle Jacket
This is the best motorcycle jacket I've ever come across. It looks and feels great and can be worn throughout the year in all types of weather. It's made in the USA and even comes with a lifetime guarantee.
Here's a Simple Motorcyle Video To Keep You Amused
Here's a little Flash video that seems to be extremely popular. Watch as the motorcycle rider does tricks - right to his grave.
Video of Harley Davidson Motorcyle Crashes
Here's a short video featuring some wicked motorcyle crashes on Harleys.
Motorcycle Crash Videos
Here's a few videos showing some pretty spectacular motorcycle crashes. Hopefully you won't repeat these mistakes...
Learn How To Ride a Motorcyle Correctly
You'll enjoy your motorcyle a lot more if you know the correct way to ride it in a variety of situations. You need to be prepared at all times in order to avoid possible damage to your bike - and to your body - from unforeseen circumstances that can suddenly occur at a moment's notice.
The Official Harley-Davidson MySpace Profile Fires Up
H-D rallies MySpace community to say, "So screw it - let's ride."
Harley Davidson Boots
Almost everyone knows the value of wearing a helmet while driving; even then, many choose not to wear them Also many of them understands the importance of wearing a solid and a good pair of motorcycle boots to protect your feet while riding, some may and some may not prefer to wear it
Harley-Davidson Helps Divas Put The Brakes On Breast Cancer
Company Supports Divas For A Cure Breast Cancer Motorcycle Run.
Harley-Davidson 105th Anniversary MDA Contributions Reach 6.7 million
Harley-Davidson's fundraising efforts for the Muscular Dystrophy Association exceeded the original $6 million goal.
Motorcycle Accessories
The motorcycle industry has become a competitive market in the past decade But now, bike owners do not just compete in who has what brand or how fast their engine goes, they spice their bad boy bikes up with several motorcycle accessories
Harley-Davidson Rides On A New Touring Chassis For 2009
Chiseled V-Rod Muscle Presents a Fresh Power-Cruiser Physique
Harley-Davidson Flexes Muscle on Urban Scene
Hundreds turned out in New York City last week as Harley-Davidson unveiled the 2009 V-Rod Muscle - a contemporary, urban-inspired motorcycle that exudes style and performance. Supermodel Marisa Miller, featured in the recent V-Rod Muscle ad campaign, hosted the launch party at which emerging band Shiny Toy Guns performed.
How to evaluate used motorcycle parts:
It is always advisable to go for used motorcycle parts than to try using fresh parts always. A large number of options are available on where to buy used motorcycle parts from. It is human tendency to buy a product with its first experience. Various shops sell used motorcycle parts after polishing and painting it properly. Such a thought will turn out to be false only in the future after some use of the used motorcycle parts in your bike. Without going for a single opinion, get the suggestion of someone who knows about the product well.
Summer Motorcycle Gear and Apparel
Recommended motorcycle apparel and gear designed for hot weather. Stay cool with well ventilated motorcycle helmets, jackets and gloves and 5 expert riding tips for beating the summer heat.
Quality Or Price - Which to Prioritize When Buying Used Motorcycle Frames
Though many people are attracted to the idea of buying Used Motorcycle Frames so they can save quite a bit of money, you should always remember that Used Motorcycle Frames basically already have some wear and tear on them (which means quality goes down already somewhat.) This indicates that a buyer of Used Motorcycle Frames should never expect to get the same level of quality that new motorcycle frames could provide - it just doesn't happen that way (unless the Used Motorcycle Frames are sourced from relatively unused motorcycles which would mean the frames are practically brand new then. But don't hold your breath that that will turn your way.)
